In February, Intel launched a Twitter campaign with messages like “If you can flip through Photoshop thumbnails with your actual thumb, you’re not on a Mac. This is the second “Go PC” campaign we’ve seen recently from Intel specifically going hard against Apple. The new ads (first spotted by MacRumors) mock Apple over things like the M1 MacBook Pro’s Touch Bar, lack of touchscreen, supporting only one external monitor at a time, lack of choice, flexibility, and more. Just a real person doing a real comparison between Mac and PC.” Intel is playing boldly into Long’s former role in the “I’m a Mac” campaign with four of the five ads in the new “Justin Gets Real” campaign starting with him saying “Hello, I’m a… Justin. PC ads, Intel shows Long checking out various PCs and features powered by Intel with the punch lines being what Apple’s new M1 Macs can’t do.
Intel has launched a series of new ads that feature Justin Long, the former “I’m a Mac” star from Apple’s popular ad campaign between 2006-2009.
